Sea-Meow

Sea-Meow is Seattle's very first cat convention, bringing together activities, workshops, and over 80 exhibitors and thousands of visitors. With 25% of ticket sales donated to Seattle Humane Society, THE Sea-Meow Convention raised a total of $12,730 from the 2019 sales. As the art director for the Sea-Meow team, I established the event’s visual direction, created a series of logos, designed our entire line of promotional materials and merchandise, and ensured that all of the deliverables were cohesive in style.

Client
Sea-Meow
Roles
Art Direction, Branding, Logo Design, Illustration

Logo

For a convention so quirky and fun, I knew I needed to create a logo that captured the playful spirit of the event. I started with hand-lettered typography and a cat's head poking out of the water. From there, I created a cast of colorful characters that played off of the themes of the sea and Seattle.

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